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September 2021

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Logistics, Startup, Tech

How are startups affecting the Trucking Industry?

If you have been out on the roads in Pakistan, an encounter with trucks loaded to their brims should be a very common sight for you. Those huge wheeled giants are the carriers to logistics as minute as the button of the shirt you are wearing to huge machinery for a factory. The trucking industry is the backbone of the entire supply chain system, delivering the consignments; be it the raw material from the suppliers or finished goods to customers. In short, the trucking industry is an indispensable element to the entire trade cycle.

Pakistan has been lauded as the hotspot for initiating and financing startups. In the last few years, we have seen several start-ups surging in various industries with the inclusion of technology and innovation being added to the current dynamics of their respective industries. This has introduced our society to the integration of technology with almost everything in our lives around the clock; be it ordering food, hail a cab, or getting groceries at home, all the aforementioned functions in our lives are gradually shifting to the digitized and novel ways.

Being a developing nation, most of Pakistan’s industries are in premature stages of development and efficiency. The trucking industry; also following the pattern, is yet to achieve the potential excellence efficiency levels competing with the global standards as well as the standards of the neighboring developing nations such as India, Bangladesh, and Sri-Lanka.

The plethora of issues at hand for the industry is acting as a bottleneck for the entire production and trade functions which are responsible for exports, imports, and even in-state logistic cycles. Figures of the consequences created due to the aforementioned bottleneck are exponentially very high; be it due to unavailability of freight trucks, inefficient and unintegrated system, or substandard roads.

To counter these issues, the trucking industry is also one of the industries with multiple names emerging on the startup scene from both local and foreign origins. These startups are aimed to untangle the ever so fragmented and unaccounted industry. One such startup is Trukkr, which aims to bring about a revolution in the trucking sector of the country, by digitizing a larger fragment of the scope. Such marriage of technology with operational efficiency and modernized platforms is touted as being the solution for all the stakeholders involved in the logistic cycle; truck owners, drivers, and the shippers who seek solutions to their supply chain needs.

The potential in the industry is inarguably immense with huge numbers being quoted in research, but facts and figures of the impact that the said startups have created to date are still an early call to make. Most of them have entered the industry in the last couple of years and are yet to unleash the total potential, though these are steps in the right direction which will hopefully result in fruit-bearing results for our trucks and their roads ahead.

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